The only thing that still needed to be clarified was the question of the models:Who would be able to authentically represent megawood® as a brand and convey our values in a credible and emotional way?
As is so often the case, not only was the good close at hand, but also the answer.
After the CEO Holger Sasse had a spontaneous idea of casting the models from the staff, he immediately started putting this into reality, first asking Kathleen Jorde, his longtime employee and Head of Accounting if she and her family could imagine becoming the faces of the magazine.
Kathleen Jorde did not have to think long. As a dedicated employee with close ties to the company, she was curious about the sun deck. Together with her husband Stefan and their three children, they then went up to the station just a few days later for an on site inspection, including a photo shoot.
As luck would have it, Stefan Jorde is a passionate amateur photographer and captured the family’s trip on camera
himself.